Heather Rafferty

Heather has been a part of the Firefly team since 2014, where she focuses on content creation, visual storytelling, setting social media objectives, and developing engaging internal and external communications. She is an active listener focused on pulling out the right notes for messaging and is responsible for developing marketing collateral.

Her favorite technical projects often involve working with team members on the development of maps, charts, and other visual tools that help clients in the successful implementation of change within their organizations. She also enjoys sharing success stories of the service solutions offered by Firefly team members that have effected real change for clients.

With an international worldview stemming from a childhood as a Foreign Service brat, Heather brings to Firefly a natural curiosity and flexibility. Her work experience is creative and interdisciplinary, from assisting a Tony Award-winning director on the Steppenwolf stage to working as a freelance hair stylist in Chile.

When she’s not developing engaging content that helps locate Firefly Consulting advantageously in a competitive landscape, she can be found riding her motorcycle to far flung corners of the earth.

Publications and Insights


Acton School of Business

University of Virginia
BA Drama

Firefly Publications