Heather Rafferty

Heather has been a part of the Firefly team since 2014, working on content strategy and creation, event planning, organic social media growth, and thought leadership development. She delivers on Firefly marketing and sales objectives through the design and editing of project and proposal materials such as presentations, brochures, fact sheets, resumes, website content, and client deliverables.

In parallel to her marketing and business development activities, she partners with the Firefly delivery team in support of client engagements. She frequently assists in the design and development of key operational documents in line with client business needs, identifying opportunities in current and future states, and in support of existing business functions. These include customer journey maps, process maps, and other custom graphical representations of complex business processes.

Her project work spans industries that include manufacturing, healthcare, insurance, pharmaceutical, consumer product goods, banking and finance, and waste management. Recent client work includes developing a high-level process as part of the business analysis requested by a $1.8B national distribution company renegotiating a key supplier contract. Additionally, she assisted in the development of an extensive market launch playbook for a $2.8B CPG company experiencing rapid growth.

When she’s not working with Firefly, she can be found riding her motorcycle to the far-flung corners of the earth.


  • Acton School of Business
  • University of Virginia
    BA Drama
  • Certified Green Belt


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